We’re happy to feature a success story from our happy client ZozzyTV. They’ve teamed up with Vodafone in Dublin, Ireland to run a fun street-casting promotion over the holiday season. Many people believe that it will be “the annual best interactive outdoor holiday campaign”.

ZozzyTV is like “American-Idols online”, except they also have a giant LCD in the busy sections of Grafton Street, Henry Street and Temple Bar in Dublin and show videos submitted by users. If anybody wants to see himself on the LCD, all he needs to do is visit Zozzy TV’s website, participate in the activity and upload his video. Then he could be seen by tens of thousands of pedestrians.

In addition, Zozzy TV turns the video player into something like the jukebox. If users are in the vicinity, they can request their videos via a text message and the videos will be played with one hour. VentureBeat also covered their innovative campaign.

Through this novel promotion, Vodafone is picking up considerable exposure，with one in six videos providing a 30-60 second ad slot for the company. Tens of thousands of pedestrians daily are being exposed to the displays.

Of course, their video encodings are smoothly done by Ankoder. It is great to see some innovative uses of videos online as well as ‘offline’.

Last week, we were delighted to take part in the Inno Design Tech Expo held by HKTDC. We got the chance to exchange views with the most innovative companies in various industries. In addition, we made many new precious friends.

The Inno Design Tech Expo had a great list of innovative design showcase from various countries such as Sweden, Netherlands and Japan. Attendees from all around the world shown interest in our service and product. It is our pleasure to show our solutions to them and exchanges views about online video services. We feel that that the online video market in Hong Kong is still at it’s infancy. Marketers are paying more and more attention to online video because its value in business is growing significantly.

In communicating and engaging with customers, the importance of video cannot be ignored. From the users’ point of view, online video can offer them the most exciting visual experience. From the commercial point, it can help enterprises to build brand image and do brand communication. The market is influenced profoundly by word of mouth now, the company which control the power of online video will be ahead of the competition. We expect with the popularizing of online video sites, online advertising and online training will explode in the near future and in turn driving high demand for comprehensive video platforms.

Contact us if you’d like to start a trial with our latest offer.

A big thank you for the guys at Gang of Coders. They helped us with writing a PHP authentication example to our API. Hope this will kick start PHP developers to start using our service.