We’re happy to feature a success story from our happy client ZozzyTV. They’ve teamed up with Vodafone in Dublin, Ireland to run a fun street-casting promotion over the holiday season. Many people believe that it will be “the annual best interactive outdoor holiday campaign”.

ZozzyTV is like “American-Idols online”, except they also have a giant LCD in the busy sections of Grafton Street, Henry Street and Temple Bar in Dublin and show videos submitted by users. If anybody wants to see himself on the LCD, all he needs to do is visit Zozzy TV’s website, participate in the activity and upload his video. Then he could be seen by tens of thousands of pedestrians.

In addition, Zozzy TV turns the video player into something like the jukebox. If users are in the vicinity, they can request their videos via a text message and the videos will be played with one hour. VentureBeat also covered their innovative campaign.

Through this novel promotion, Vodafone is picking up considerable exposure，with one in six videos providing a 30-60 second ad slot for the company. Tens of thousands of pedestrians daily are being exposed to the displays.

Of course, their video encodings are smoothly done by Ankoder. It is great to see some innovative uses of videos online as well as ‘offline’.